Opening Titles for Unbanned: The Legend of Air Jordan I
Client: Falkon. Studio: Los York/Falkon. Role: Art Director, 3D Designer, Animator. Year: 2018.
UNBANNED : The Legend of AJ1 is a documentary that shows how the Air Jordan 1 shoe kick-started a social and cultural revolution in sport, sneakers and fashion. It features appearances from Spike Lee, Michael B. Jordan, DJ Khaled, Lena Waithe, Carmelo Anthony, Russell Westbrook, Chuck D, David Stern, Tinker Hatfield and more.
The title sequence sees an abstracted representation of "the hero's journey". In literature, the hero's journey is a 12 step story that involves a hero who goes on an adventure, and after an unforeseen death returns to triumph, only to be transformed into a being of supernatural wonder. We felt this vividly mirrored the journey of the AJ1, and used it as our narrative guide for the title sequence.
— Credits:
Client:
Falkon
Directed by:
Shane Giffin
Producer:
Nick Thomas
Production Company:
Los York
Design & Animation:
Morten Kuhl, Jose Checa, Sam Cividanis,
Shane Griffin and Chris Phillips.
Modeling:
Jakob Hill, Erwin Riau, Casey Reuter, Jose Checa.
Editor:
Ryan Delk
Storyboards:
Tristyn Pease