Visual Designer & Art Director
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ESPN - College Football Playoffs

Client: ESPN.     Studio: Tendril.     Role: 3D Designer, Art Director.     Year: 2020.

Tendril invited me to help them to create a brand film for the ESPN College Football Playoffs to build and capture excitement on its own as well as providing for a large broadcast toolkit to be used throughout the season.

This project was a collaboration between Tendril and ESPN to create a film and graphical language that metaphorically captures the essence of the College Football Playoffs. We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.

The thing we loved most was the collaboration with the team at ESPN. We were able to develop such a fluid back and forth with the client throughout the project that felt truly unique and refreshing. The collaborative nature of the creative ideation throughout was inspiring and left our team feeling energized and excited to create something beautiful and engaging.

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Creative Process

Here are some additional explorations I created during the creative process.


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—    Credits:  

Client
ESPN

Creative Director
Timothy O’Shaughnessy, Dale Harney

Producer
Lindsay Reiff

Creative Coordinator
Taylor Kissin

Production Company
Tendril

Creative Directors
Alex Torres & Patrick Coffey

Director
Vitaly Grossmann

Executive Producer
Mary Anne Ledesma

Producer
Brittany Sheahan

Design
Jose Checa, Marius Becker,
Superdesigners, Yeseong Kim,
Leonardo Bortolussi, Ilya Tselyutin,
Vitaly Grossmann

Animators
Marius Becker, Leonardo Bortolussi,
Superdesigners

Type Design & Animation
Gabriel Rocha, Superdesigners

Houdini Simulation
Rich Nosworthy, Philipp Pavlov,
Superdesigners

Lighting and Render
Jeff Briant, Marius Becker,
Yeseong Kim, Superdesigners,
Leonardo Bortolussi, Vitaly Grossmann,
Brad Husband

Compositors
Astrid Cardenas, Corey Larson

Music & Sound Design
Konstantin Kazhev (CADEU)

Toolkit Developers
Gabriel Rocha, Corey Larson,
Zack Lovatt

© 2020 Jose Checa & respective right owners.